I’m thrilled to announce the launch of our brand-new community on the Jatra platform! This space is designed to bring together passionate individuals like you who are eager to share knowledge, collaborate on exciting projects, and support each other’s growth.Here’s what you can look forward to:Engaging discussions on the latest trends and topics.Opportunities to network with like-minded professionals.Access to exclusive resources and events.I invite you to join us in this exciting journey. Together, we can build a vibrant and supportive community where we learn, grow, and achieve great things. Your participation and contributions will make this community truly special.Let’s create something amazing together!

I’ve just started using my Ather for daily office runs, which is about 12 km round trip. Do I need to plug it in every day, or is there a smarter way to manage charging and battery health?

Despite global doubts about the future of electric vehicles (EVs), India’s EV scene is heating up—especially in the two-wheeler segment. And Ather Energy is leading the charge.In a recent interview with The Economic Times, Ather CEO Tarun Mehta projected that 40% of all two-wheelers in India could be electric by 2031. He believes electric scooters will dominate new sales in the coming years as buyers shift away from combustion engines.🚀 What's Fueling the Growth?Electric scooters already lead the EV race: In the last financial year, two-wheelers made up over 58% of all EV sales in India.Cost is falling, demand is rising: As Ather scales up production, prices are expected to become more competitive.🏭 New Factories, New FuturesAther is investing heavily in expanding its production capabilities:A new plant in Chhatrapati Sambhaji Nagar (Aurangabad) is on the way. It will have the capacity to produce 1 million units per year, more than double the capacity of its current Hosur facility.The plant will produce next-gen models based on the EL platform (for scooters) and the Zenith platform (for electric motorcycles).🔋 EL & Zenith: Ather’s Bold New PlatformsEL Platform: Designed for mass-market electric scooters with better scalability and lower production costs.Zenith Platform: Ather’s entry into the electric motorcycle space. It offers more room for batteries and fewer design constraints.While legacy automakers debate the future of EVs, Ather Energy is moving fast and building for scale. If their bets pay off, the streets of India could look very different by 2031—quieter, cleaner, and electric.

I’ve been using the Ather Halo helmet for a while now and love the design and features. One thing I feel could make it even better is an in-built intercom system. It would help riders communicate with each other during group rides without needing to stop or shout over traffic. This could improve safety, make coordination smoother, and add more fun to riding together.Curious to know if others feel the same. Would an intercom be useful for you too?

Mark your calendars for 30 August 2025! Ather Energy’s Community Day returns for the third time, and we’re gearing up for some of our biggest announcements yet. We’re excited to pull back the curtain on our brand-new EL platform — built to power the next generation of Ather electric scooters for India and beyond.This updated platform brings a fresh powertrain, upgraded electronics, and smart use of proven components from our trusted 450 platform and Atherstack. Expect concept models that hint at what’s coming next, including an affordable option to challenge the sub-Rs 1 lakh segment.Our engineers and designers have been working behind the scenes for months to make this happen. From design sketches to final test rides, every detail reflects our mission to redefine urban mobility while keeping costs in check.Stay tuned. Big ideas, bold concepts, and the future of electric two-wheelers — it’s all set to unfold on Community Day.